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HomeEntertainment News

Debunking Medikal's Views: The Competitive Nature of the Music Industry

byAdintrom Media -September 10, 2023
0

 

Medikal

In the midst of the ongoing discussions about Nigerian artists achieving remarkable success and the scrutiny of Ghanaian artists' accomplishments, some Ghanaian artists are pushing back against the comparisons being made.

Shatta Wale, in his customary manner, highlighted the achievements of Nigerian artist Asake, suggesting that no Ghanaian artist could match his feats. Fameye expressed his frustration with the inconsiderate comparisons that Ghanaian music enthusiasts subject them to, while Wendy Shay argued that winning a Grammy and selling out the O2 Arena should not be the sole standard of success in music.

However, it was Medikal's response to the chatter about Ghanaian artists and their inability to sell out venues like the O2 Arena that caught my attention. Medikal made a statement on his social media, saying, "Ghana music is slowly losing its touch and sauce due to loads of pressure exerted by a certain group of people. The focus of fun and entertainment is gradually being swayed from entertainment to target/goals. N/B: Music Nobi Competition."

While Medikal's perspective is refreshing, it is essential to address the inaccuracies in his argument.

NOTE;

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Firstly, pressure exists in every field, and it's not exclusive to music. Whether it's government, media, banking, or telecommunications, every industry faces pressure to meet targets and goals.

Furthermore, music is not just about fun and entertainment; it's a business. Artists, including Medikal, have targets and goals in their music careers, from producing hit records to securing endorsement deals and achieving fame and relevance.

Medikal's assertion that music is not a competition is misleading. Competition is inherent in any thriving industry, including music. Artists compete for audience attention, market share, streaming numbers, gig opportunities, awards, and endorsements.

In conclusion, while Medikal's perspective is valid to some extent, it's important to recognize that the music industry, like any other, involves competition and goals. Acknowledging this fact is crucial for artists to thrive and succeed in their careers.

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